Many of you will be too young to remember this but popular web browsing software actually used to cost money infact it wasn’t until 1998 that Netscape Navigator became free to use for regular consumers but almost no one pays for web browsers anymore so why are the companies that develop them giving them out for nothing or do they just hate money.
Off course not, web browsers are actually monetized quite heavily and do make money it’s just that it’s not always obvious to an end-user how that happens so let’s take a look at how some of the popular browsers keep themselves afloat starting with the biggest one of them all google chrome.
How Web Browsers Make Money
Google Chrome it turns out that development of the world’s most popular web browser is easily supported by the things that it merely encourages its users to do for example chrome search feature automatically uses Google as your search engine which invariably will serve you the ads that make up a huge part of Google’s revenue.
Microsoft’s edge browser makes money as well only by directing people to Microsoft’s Bing search engine and its advertisements instead and then once you click off of Google’s search page many of the ads that you see through out the web are also hosted by Google so the idea is that it makes sense for Google to build and maintain a browser that gets people on the web and just browsing which will lead them to look at Google’s ads it also doesn’t hurt that chrome steers users towards using Google’s own suite of apps such as Gmail Google Drive and Google Maps some of which are ad supported while others offer paid versions for extra functionality such as more storage space but did you know that Google actually pays to prop up competing web browsers how does that make any sense.
Well just as Google aims to use Chrome to direct users to its services it also tries to get other browsers to do the same thing.
Mozilla Firefox is a great example of this, Google has made multiple deals with Mozilla over the years to make Google Firefox’s default search engine in certain markets other search engines such as Yandex and Baidu have also contributed large amounts of money to Mozilla’s coffers which has become important for Firefox’s survival as its usage share has been declining for a number of years although Mozilla still operates as anon-profit and does still receive contributions from folks who just feel like donating the vast majority of its income now comes from search engine royalties.
Apple’s Safari gets quite hefty royalties from Google even more than Firefox while Firefox got a little over half a billion dollars in royalties in 2017 Google made a deal to pay Apple $12 billion in 2019 to make sure that Google would stay safaris default search service and although it seems strange since Google and Apple compete directly in other areas such as in smartphones google apparently makes way more than its payments to Apple on the increased ad revenue that it gets back to take things in a slightly different direction.
Brave browser known for its focus on user privacy although the way they do it is a bit unique and that it’s based around a cryptocurrency called the basic attention token or bat. Users can opt into a rewards program that will pay them in bat for viewing ads with 70% of the revenue going to users and the other 30% going to the developers of brave. We’d be remissed to if we didn’t also mention opera a browser that still has a substantial cult following in addition to the a fore mentioned search engine royalties.
They also have deals with sites like eBay to get placed on a user’s main speed-dial page and have partnered with smartphone manufacturers like Xiaomi to pre-install the browser on their devices and then there was also a recent scandal where it appeared that opera was using apps in certain countries to offer predatory loans with absurdly high interest rates so the bad news is they’ve used up a fair bit of their goodwill and they may not be a popular browser for much longer although the good news is that they’re gaining valuable experience in the industry of loan sharking so they could always survive by offering student loans since that seems to be basically how that works.